African Bureau of Music (ABM) is a creative hub shaping the future of African sound.
Get to know us
ABM is not just a studio.
ABM connects creatives with world-class infrastructure, industry knowledge, commercial opportunities, and international networks. From early-stage development to global distribution, we empower African music creators to thrive locally and internationally. ABM is not just a studio or academy—it is a movement shaping the future of African sound.VISION:
Redefining sound using African instruments, culture and creative technology.
MISSION:
To shape the future of African sound and creativity by merging culture, technology, and storytelling.
What We Do
ABM operates across five core pillars of value creation:
ABM Academy
We train the next generation of African creatives—artists, producers, sound engineers, and music entrepreneurs—through structured learning, mentorship, and hands-on experience.
ABM Studios
Our fully equipped studios (including a live studio) provide a professional environment for recording, rehearsals, live sessions, and content production.
Creative Incubator
We help artists and creatives turn talent into careers—offering development programs, branding, marketing strategy, and business guidance.
SoundLab & Innovation
This is where tradition meets the future.
We experiment with African instruments, sound design, music technology, and digital tools, including the digitalization of African instruments for modern production.
Artist Development & Partnerships
We build artist brands, execute marketing campaigns, manage releases, and connect creatives to brands, platforms, and global opportunities.
Our Philosophy
We believe:
- African sound is limitless
- Creativity should be sustainable
- Culture should evolve without losing its roots
At ABM, we don’t chase trends—we build movements.
Why ABM Matters
Africa is rich in sound, rhythm, and stories—but many creatives lack access to structure, tools, and opportunity.
ABM exists to:
- Close that gap
- Create ownership
- Build global-ready African creatives
The ABM Community
ABM is powered by a growing community of:
- Artists
- Producers
- Bands
- Sound innovators
- Cultural builders
Together, we are redefining what African music and creativity can become.
Founders’ notes
A Note from Kuseim
ABM was born from a simple but powerful belief:
African sound deserves world-class systems, not just talent.
For years, African creativity has shaped global culture, yet the structures to support, protect, and scale that creativity have been limited. I founded African Bureau of Music to change that—to build an ecosystem where African artists, producers, and sound innovators can learn, create, own, and compete globally.
My vision for ABM is to become the engine behind Africa’s next sound revolution—a place where tradition meets technology, where African instruments evolve into modern tools, and where creatives are empowered with knowledge, infrastructure, and opportunity.
ABM is about more than music.
It’s about legacy, identity, and future ownership.
We are building:
- Spaces where creativity feels limitless
- Systems that turn talent into sustainable careers
- Innovations that carry African sound into the future
This is our contribution to Africa’s cultural story—
not by copying the world, but by leading it with our own sound.
Co-Founder & Creative Director, African Bureau of Music
Tracy Kirabo (Co- Founder and Ambassador)
A Co-founder of African Bureau of Music (ABM) and a leading voice in artist development within Africa’s creative ecosystem. As a practicing artist who has navigated the realities of building a music career from the ground up, she brings lived experience, cultural intuition, and global perspective into ABM’s artist-first model.
As an ABM Ambassador, Tracy plays a key role in shaping how artists are nurtured — creatively, professionally, and mentally. She contributes to talent grooming, creative direction, performance readiness, and brand identity, while inspiring emerging artists to stay authentic, disciplined, and visionary. Her journey bridges artistry and structure, making her a powerful mentor figure and a symbol of what is possible when creativity is supported by the right ecosystem.
Ulf Stenerhag ( Co – Founder and Chairman of Board)
A Co-founder of African Bureau of Music (ABM) and Chairman of the Board, providing strategic leadership, governance oversight, and long-term institutional direction. He brings extensive experience in international business, creative innovation, and cross-border partnerships, supporting ABM’s mission to build a scalable and sustainable African music ecosystem.
In his role as Chairman, Ulf guides board strategy, corporate governance, and stakeholder alignment, ensuring sound decision-making, accountability, and responsible growth. He plays a key role in strengthening ABM’s organizational structure, global partnerships, and investment readiness, positioning the company to operate at international standards while remaining culturally grounded.
Timeline / Milestones
2019ABM Officially Established
The first one of its kind in East Africa, your one stop center for all your Audio and visual needs.
2025ABM Music Camp
A premier 6-day,, intensive creative workshop held at the African Bureau of Music (ABM)
2026African Orchestra
Currently in it's production phase
